23535 NE Novelty Hill Rd., D308, Redmond, WA 98053
Call 425-868-7770
Text 425-868-7770
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Privacy Policy for Premier Orthodontics

Effective Date: January 13, 2026
Last Updated: January 13, 2026

Introduction

Premier Orthodontics (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, interact with our digital advertising, or communicate with us via SMS text messaging.

Website: https://www.orthodonticspro.com/
Contact: (425) 868-7770

Information We Collect

Information You Provide Directly

  • Contact Information: Name, email address, phone number, mailing address
  • Appointment Information: Preferred appointment times, treatment interests
  • Communication Preferences: Email, SMS, or phone contact preferences
  • Patient Portal Information: Account credentials, treatment history, payment information
  • Form Submissions: Information submitted through contact forms, consultation requests, or surveys

Information Collected Automatically

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, referring websites
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking Technologies: As detailed in our Cookie Policy section below

Information from Third-Party Sources

  • Social Media Platforms: When you interact with our ads or content on Facebook, Instagram, or other platforms
  • Advertising Partners: Information from Google Ads, Meta Ads, and other advertising platforms
  • Referral Sources: Information from referring doctors or practices (with appropriate authorization)

How We Use Your Information

We use collected information for the following purposes:

  • Service Delivery: To schedule appointments, provide orthodontic services, and manage your treatment
  • Communication: To respond to inquiries, send appointment reminders, and provide customer service
  • Marketing: To send promotional emails, SMS messages, and targeted advertisements (with your consent)
  • Website Optimization: To improve our website functionality and user experience
  • Analytics: To understand how visitors use our website and services
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes
  • Security: To protect against fraud, unauthorized access, and other security issues

Digital Advertising and Tracking

Meta Ads (Facebook and Instagram)

We use Meta’s advertising services, which may include:

  • Meta Pixel: Tracking code that collects data about your website activity
  • Custom Audiences: Matching your information with Facebook/Instagram users for targeted advertising
  • Lookalike Audiences: Finding similar potential patients based on existing patient data
  • Conversion Tracking: Measuring the effectiveness of our advertising campaigns

You can review Meta’s data practices at: https://www.facebook.com/privacy/explanation

Google Ads

We use Google Ads services, which may include:

  • Remarketing Tags: Showing ads to previous website visitors across Google’s network
  • Conversion Tracking: Measuring actions taken after viewing our ads
  • Customer Match: Uploading contact information to show targeted ads
  • Google Analytics: Tracking website traffic and user behavior

You can opt out of personalized Google ads at: https://adssettings.google.com

Cookie Consent and Control

When you first visit our website, you’ll see a cookie consent banner. You can manage your cookie preferences at any time through our cookie settings tool. Rejecting certain cookies may limit website functionality.

SMS Text Messaging

Consent and Opt-In

By providing your mobile phone number and opting in to receive text messages, you consent to receive:

  • Appointment reminders and confirmations
  • Treatment updates and follow-up care information
  • Promotional offers and practice updates (if you opt in to marketing messages)

Message Frequency: Message frequency varies. You may receive up to 10 messages per month for appointment reminders and up to 4 marketing messages per month if you opt in.

Message and Data Rates: Standard message and data rates may apply based on your carrier’s plan.

Your SMS Rights

  • Opt-Out: Text STOP to any message to unsubscribe from SMS communications at any time
  • Help: Text HELP for assistance or contact us directly at (425) 868-7770
  • No Purchase Required: Consent to receive SMS is not a condition of purchasing any services
  • Carrier Limitations: We are not responsible for delayed or undelivered messages due to carrier issues

Supported Carriers: AT&T, T-Mobile, Verizon, Sprint, and other major carriers

Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies: Required for website functionality, including session management and security

Analytics Cookies: Help us understand how visitors use our website (Google Analytics, etc.)

Advertising Cookies: Enable targeted advertising and measure campaign effectiveness (Meta Pixel, Google Ads, etc.)

Preference Cookies: Remember your settings and preferences

Your Cookie Choices

  • Browser Settings: Configure your browser to reject cookies or alert you when cookies are being sent
  • Opt-Out Tools: Use industry opt-out tools like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA)
  • Do Not Track: We currently do not respond to Do Not Track signals, but you can control tracking through cookie settings

Note: Blocking essential cookies may prevent you from using certain website features, including appointment scheduling.

Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

Service Providers

Third-party vendors who perform services on our behalf, including:

  • Email marketing platforms
  • SMS messaging services
  • Payment processors
  • Website hosting and maintenance
  • Analytics providers
  • Advertising platforms (Meta, Google)

Legal Requirements

When required by law, court order, or legal process, or to:

  • Comply with legal obligations
  • Protect our rights and property
  • Prevent fraud or security issues
  • Protect the safety of our patients and staff

Business Transfers

In connection with any merger, sale, acquisition, or transfer of our practice

With Your Consent

To any other third party with your explicit consent

Your Privacy Rights

Depending on your location, you may have the following rights:

General Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Opt-Out: Opt out of marketing communications and targeted advertising
  • Data Portability: Request your data in a portable format

Washington State Residents

Washington residents may have rights under the Washington My Health My Data Act (MHMDA), particularly regarding health data privacy, including:

  • Right to access health data
  • Right to delete health data
  • Right to withdraw consent for processing health data
  • Right to opt out of certain uses of health data

California Residents (CPRA)

California residents have additional rights under the California Privacy Rights Act, including:

  • Right to know what personal information is collected, used, and shared
  • Right to delete personal information
  • Right to opt out of the sale or sharing of personal information
  • Right to correct inaccurate information
  • Right to limit use of sensitive personal information
  • Right to non-discrimination for exercising privacy rights

Other State Privacy Laws

If you reside in Colorado, Connecticut, Utah, Virginia, or other states with comprehensive privacy laws, you may have similar rights under those laws.

Exercising Your Rights

To exercise any of these rights, please contact us at privacy@orthodonticspro.com or (425) 868-7770. We may require verification of your identity before processing your request. We will respond within 45 days (or as required by applicable law).

Verification Process: We may ask for additional information to verify your identity, such as matching the information you provide with our records.

Fee: We generally do not charge a fee for requests, except in cases of excessive, repetitive, or clearly unfounded requests (maximum $20 USD).

Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Secure server infrastructure and firewalls
  • Regular security audits and updates
  • Access controls and employee training
  • Secure payment processing (PCI DSS compliant)

However, no internet transmission is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to:

  • Provide our services
  • Comply with legal obligations (including healthcare record retention requirements)
  • Resolve disputes and enforce agreements
  • Fulfill the purposes described in this Privacy Policy

Treatment records are retained according to applicable healthcare regulations, typically 7-10 years after treatment completion or as required by Washington state law.

Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect information from children under 13 without parental consent. If we learn we have collected information from a child under 13, we will delete it promptly. Parents or guardians who believe we have collected information from a child under 13 should contact us immediately.

For orthodontic patients under 18, we require parental or guardian consent for treatment and related communications.

Third-Party Websites and Services

Our website may contain links to third-party websites, including social media platforms, review sites, and partner services. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of other websites. We encourage you to review the privacy policies of any third-party sites you visit.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a new “Last Updated” date. Material changes will be communicated via email or prominent website notice.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Premier Orthodontics
23535 NE Novelty Hill Rd D308
Redmond, WA 98053
Email: privacy@orthodonticspro.com
Phone: (425) 868-7770
Website: https://www.orthodonticspro.com/

Consent and Acceptance

By using our website, services, or providing your information to us, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

For SMS communications, your consent is obtained separately through opt-in mechanisms, and you can withdraw consent at any time by texting STOP.